Reaffirming the success of its Retail Division, Whitecroft Lighting has just released its new 2007 Retail Catalogue, dedicated to the needs of all types of Retail lighting. The 112 page document highlights the specific needs and requirements of retailers: a welcoming entrance, a comforting interior, good merchandising display, on time delivery, energy-efficiency and ease of maintenance. The catalogue is designed to be informative with useful guidance provided on Retail lighting design, lamps, colour qualities and life cycle costs."We believe that lighting can positively influence the shopping experience and improve a brand identity. The right design will create an attractive environment for customers, with ease of navigation and correctly illuminated merchandise that together, can generate greater sales", explains Ian Loader, Whitecroft's Retail Divisional Director. "But we also understand that retailers are looking for best value for money lighting designs that satisfy both capital and operational budgets", Ian continues.
The Retail catalogue provides comprehensive product information and performance data on Accent, Ambient and Exterior ranges of luminaires including the latest innovative retail products of the company: Strato, Sputnik, Circo Fast and Circo Flex. There is also information on the Whitecroft's new Retail Zone – a dedicated demonstration facility that showcases the important role lighting plays in the shopping experience that is now available for customers to visit.
